Preparation covers all aspects, including knowing who the organizer of the exhibition, how large the scale of the exhibition, location, and who the target consumers. By first knowing the track record of the organizers, entrepreneurs can also predict how many visitors will come. The size of the scale and venue (venue) exhibition also need to know that preparation can be adjusted to the needs during the event. Such information is very important to know before registering for the exhibition. Do not let the business owners lose money because the exhibition was empty of visitors. That’s why it’s also recommended for you to use a fine promotional gazebo to attract more of them.
In addition, demand not only stops at exhibition time but will increase after the exhibition is over. Recorded at least demand for business products increased by 40% after a business brand following the exhibition. Therefore it is necessary to build relationships between entrepreneurs and consumers at the time of this exhibition.
Unfortunately, this is often forgotten by most businesses. When they get consumers through an exhibition, then it should not be released. Visitors who come to the stand, either for the purpose of purchasing a product or just browsing should be recorded for follow-up or bidding at a later date. Create a simple questionnaire or form containing your name, address, contact, and other information to fill in by the visitor. Also, prepare business cards to make them easier to find information later on.